I saw this Nike ad that LeBron James made recently. I got to admit, Nike are working really hard on making LeBron James look good again, since he did damage his “brand” after that horrible ESPN special he had in July. You do not ditch your hometown team on national TV and expect to get away with it. Tiger Woods might be wondering why didn’t Nike call him instead.
This is one of the first ads that I actually found interesting, and I feel that a lot of people can connect to it, not just LeBron James or any basketball player. Any person can ask himself or other people this question. In this case, LeBron is asking what should he do; should he admit what he did was wrong, should he remind us he did it before, should he believe he ruined his legacy, or should he take the role of the villain?
In this ad, LeBron just seems to be answering the critics by asking meaningful questions. Questions that people have been asking all summer long. Why did LeBron do this? Why did LeBron leave Cleveland? Is it because of the money? I don’t think so, because Cleveland could offer him more. Is it because of the rings? I think so, but isn’t that going to tarnish his legacy? He’ll never be mentioned in the same breath as his idol Michael Jordan. Hell, I don’t think he should be compared to Kobe even.
I personally think he made the wrong decision, and I wanted him to stay with Cleveland. But again, maybe we wanted James to be loyal. Maybe we wanted him to be the Superman of his team, not Robin to Dwayne Wade’s Batman. Maybe we thought he could be better than Mike, and all be witnesses to the greatest.
He doesn’t seem to be or think so. He doesn’t want to be who we want him to be.
He wants to be who he wants to be.
And he wants more thing:
A question to be answered:
What should I do?