Remember when the Black Eyed Peas used to be the hottest thing in hip-hop? I do. Their debut album Elephant was great because it
gave us a memorable song by the name of Where Is the Love? The song combined a fresh style with socially-conscious lyrics that made people re-evaluate the world they were living in, all in 4 or so minutes. The band, as is known, continued to be successful despite allegations of them plagarizing almost all their hits from other sources. Somewhere along the line, though, they went from being all about hip-hop into David Guetta‘s dream-project, as demonstrated by their last album The E.N.D, where their most successful song, at least in this country, I Gotta Feeling was produced by said person. So, bye bye hip-hop, and hello really cliche electronic music.
Well, they’re doing it again with this month’s release of *drum roll please, because really this is going to be a surprise* The Beginning, which judging by the album’s first single is going to be very, very much like it’s predesecor.
So let’s talk about that single, The Time (Dirty Bit) which is set to be released as a single just four days before the album (Really now? Smart marketing move BEP). (more…)