Archive for 07/04/2011


Pop singer Britney Spears gained her second U....

Britney Spears (Image via Wikipedia)

Even though I strongly associate with rock music, I can’t deny that growing up, I used to obsess over every little thing that Britney Spears used to, wear, or say. Her breaking-up with Justin Timberlake had to be one of the saddest moments of my young life-no kidding. And so, even though I don’t want to admit it, I’ve always been a fan of Britney’s even though her latest efforts can never compare to what she used to do in the 90s- maybe it’s all her familial and personal problems, but that’s another topic for another day.

Till the World Ends, Brit’s second single from her seventh album Femme Fatale, and is one of her better songs as of late. Catchy, danceable, and written by people who know how to do this best (Max Martin, Dr. Luke, and not-so-surprisingly Ke$ha), it’s no surprise that this song will be a hit in no time.

The video, directed by Ray Kay of Bieber’s Baby fame, simply takes on the premise of the world ending-as shown by the opening screenshot of December 21, 2012 and has a whole lot of dancing and energy going on while the whole universe as we know it comes to a halt. It was only made available on Vevo 2 days ago, and yet has over a million views.

DISLIKES:

  1. Playing on the world ending in 2012. Okay guys, this whole thing has been blown out proportion. None of us knows when the world is going to end or anything of the like-we can’t even tell if the Mayans are right are not. I’ll admit it’s a very smart move to use because now everyone associates the date with the world ending, but for someone whose known to be creative, I would’ve liked to see something else.

    No words can describe this awful mess! (Via Socypath)

  2. Barely there clothes. It’s Britney and Britney is known for not holding it back when it comes to her clothes. Case in point, what she wore to the Grammys in 2010. Here it’s no exception. Neither her or her dancers are wearing anything decent, but then again, this does serve a “purpose” that isn’t clear to me. If the world was ending, I would choose to wear something I’m comfortable in, not that.
  3. Poorly placed cuts. When I was growing up, all I wanted to do was watch pop videos and learn every single dance move. But it never actually happened because a-I’m a bad dancer and b-there’s always a scene that comes right in the middle of a major move. The case is actually true here. Okay, so the world is ending and stuff are falling. Great. What does this have to do with the whole concept? I want to see more dancing (probably the best thing about this video) without random stuff that just doesn’t make sense. There’s supposedly a choreographer’s cut that should be out soon, so if it doesn’t end up the way it’s supposed to, I am going to be very disappointed.
  4. Highly sexualized scenes. Though nothing really happens, and in the end, sex sells, it just takes away from all the dancing. Maybe it would’ve worked with another concept, but it’s not really fitting here.

LIKES

  1. Britney has never looked better! I don’t know about her live performances, but she wasn’t really nailing her videos before Femme Fatale. Not the case here. She looks so radiant and energetic, and it can’t just be the makeup. I think things are finally picking up for her and it’s showing in her work.
  2. The Choreography. Brian Friedman might be mostly known for his appearances on So You Think You Can Dance but he should equally be recognized for his amazing work on video clips. Of course, we have to give credit to Brit for still having such a lithe body to pull off almost all the moves that are thrown her way, and the supporting dancers who elevate the standard.
  3. References to old Britney Videos. When you’ve been in the business as long as Spears has, it’s only fair to dig up elements that have made you famous, especially when they’re so iconic like the red jumpsuit she wore in Oops… I Did It Again. Of course,  there’s a modern twist on it, with the jumpsuit being all sparkled out. The whole clip is an homage to the I’m a Slave 4 U video, and I really love it. I always love taking the old stuff and using them in a new way, and with all the dancing going on, this is a subtle reference that Britney’s career has always been bright despite all the speed bumps she’d hit and all the competition she’s facing from different artists.

All in all, this is a very good video and an equally catchy song. I guarantee that it’s gonna be one of those “summer songs” despite its release in April. It’s also a strong follow-up to the wonderful Hold It Against Me.

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Shannon, Jared, and Tomo on the set of This Is War (Image via Ace Showbiz)

In June 2010, a teaser trailer for the title track from 30 Seconds to Mars’ second single from their album This is War was released onto Youtube showing the band decked out in military gear and carrying weapons, as inspired by the song’s central theme of war and peace. For almost a year, the very fate of that video was unknown and fans anxiously waited for any news about it. The wait, however, is now over.

On April 1st, the band, and through their social media sites, asked all their fans to refrain from watching any leaked videos and that they would be posting the official clip very soon. That came true on April 6th, when the full-fledged video was uploaded to their Vevo channel, and has already managed to garner an impressive number of views.

After watching it extensively over the past few days, here’s what I like and do not like about the video. [SPOILER ALERTS]

DISLIKES:

  1. Where are Shannon and Tomo exactly? Although they’re in the video, it’s at rare instances that you see their faces, and even then, they’re wearing sunglasses/goggle. I would’ve loved to see more of them because the dynamic that this trio have-in terms of their music-is beyond incredible.
  2. Where do all the flying objects come from? I know I know, this all serves an eventual purpose, but it just seems so random!
    Jared Leto at the 66th Venice International Fi...

    Bartholomew Cubbins (Image via Wikipedia)

    They’re in a very deserted area and out of nowhere, tanks d are flying. This would’ve been so much more believable if we see whose launching these things at them. I know most, if not all, of the Echelon would’ve loved to play a small part in the video.

  3. The typeface. I can tell its a Bartholomew Cubbins “movie” just by the lettering he uses in the historical scene. He doesn’t have to include the opening or end credits for us to know that it’s his work of art. For those of you who don’t know, Bartholomew Cubbins is nothing but a pseudonym for Jared Leto. On a side note, this isn’t a Cubbins film, but rather was directed by Edouard Salier- something that Leto isn’t keen on repeating in the future.
  4. Why is there a censored and uncensored version? Unlike Hurricane, where an uncensored version for the more sensitive/conservative viewers was needed,there’s nothing in This is War that needs censoring, not even blood.

LIKES:

  1. The theme. Definitely spot-on. For a song with such powerful lyrics and obvious discontent at the state of the world, there would’ve been no better theme to use than fighting in Afghanistan. Although, I do have a hard time believing that pretty-boy Jared would ever be engaged in such kind of combat.
  2. A Screenshot from the video (Via Tom and Tal)

    The historical shots. Because the issue is so contemporary, it would completely make sense to use images and clips from the huge historical archive available. What I like the most about this is that it’s very blunt, like putting the image of George W. Bush with the words “moment to lie” set on it. There’s no doubt about what the group thinks about the state of current affairs.

  3. Incorporating little elements: If you look very closely, you’ll see that each of the helmets has a little inscription it. Jared’s has This is War, the name of the album and the very song, Tomo has the very inventive Mars logo, while Shannon has L490, the one track on the album he wrote, and also says that in the short break from the song scene. No real idea what it signifies, but if you do, do tell!
  4. The cinematography. Wow! This is a common thread in all of Mars’ videos- they’re just a spectacle. Whether it’s the chilling Hurricane, the inspiring Kings+Queens, or the for-the-fans Closer to the Edge, there’s always something that draws you into their videos. Here, they take something so bare as a battleground and turn into more than just an area of discourse and disruption: it’s more of a beautiful chaos. In the end, the coming together of the triad and the guys observing it, it’s only a thing you can fully comprehend if you watch the entire video.

These are my thoughts on this video. I am very much enjoying the whole 30 Seconds to Mars fandom, especially when they’re making such great videos (excluding the very strange but beautifully shot Hurricane). I only wonder what they’re going to do next.


With the playoffs coming nearby and the Miami Heat vying to secure the second ranking in the Eastern Conference, reigning two time MVP and superstar LeBron James wants to take his talents to another place. And we aren’t talking about basketball.

Not just Miami, but Liverpool too

Joining forces with hedge-fund manager John Henry and veteran Hollywood producer of The Cosby Show, Roseanne, 3rd Rock from the Sun and That 70s Show Tim Werner, James now owns a minority stake in one of the biggest English football clubs, Liverpool FC.

Bringing one of the biggest North American and worldwide superstar athletes and two of the most famous teams in the world, Fenway Sports Group (FSG) also happens to own the Boston Red Sox of the Major League of Baseball, uniting with LeBron James’ sports-marketing firm LRMR Branding & Marketing to be a worldwide representative for the Miami Heat star.

This deal is a first of the kind, as no professional athlete at his prime has purchased a stake in such a powerhouse club as big as Liverpool, easily magnifying James’ image in the world of sports.

The nine year old Boston-based Fenway Sports Group purchased Liverpool for $488 million dollars last October.

A winning move for LeBron and a winning move for Liverpool. Only if they were both actually winning in their leagues.

Liverpool is valued as one of the most valuable soccer franchises in the world and has won 18 top division championships in its storied history.

“Eighteen championships,” the 26-year-old James told the Journal. “I see myself trying to do the same things they have.”

Yeah, right. He’ll get them all in 4 lifetimes.