With the playoffs coming nearby and the Miami Heat vying to secure the second ranking in the Eastern Conference, reigning two time MVP and superstar LeBron James wants to take his talents to another place. And we aren’t talking about basketball.
Joining forces with hedge-fund manager John Henry and veteran Hollywood producer of The Cosby Show, Roseanne, 3rd Rock from the Sun and That 70s Show Tim Werner, James now owns a minority stake in one of the biggest English football clubs, Liverpool FC.
Bringing one of the biggest North American and worldwide superstar athletes and two of the most famous teams in the world, Fenway Sports Group (FSG) also happens to own the Boston Red Sox of the Major League of Baseball, uniting with LeBron James’ sports-marketing firm LRMR Branding & Marketing to be a worldwide representative for the Miami Heat star.
This deal is a first of the kind, as no professional athlete at his prime has purchased a stake in such a powerhouse club as big as Liverpool, easily magnifying James’ image in the world of sports.
The nine year old Boston-based Fenway Sports Group purchased Liverpool for $488 million dollars last October.
A winning move for LeBron and a winning move for Liverpool. Only if they were both actually winning in their leagues.
Liverpool is valued as one of the most valuable soccer franchises in the world and has won 18 top division championships in its storied history.
“Eighteen championships,” the 26-year-old James told the Journal. “I see myself trying to do the same things they have.”
Yeah, right. He’ll get them all in 4 lifetimes.