Posts Tagged ‘Bank Audi’


I don’t know if you’ve managed to see this yet but the Lebanese advertisement world finally has a fantastic final product airing on the local TV stations, and it comes in the form of an ad for Bank Audi’s Loubani Card, which and taking into consideration my limited knowledge in the banking world, is a card that solely uses the Lebanese Lira as its working currency.

So what strikes me the most about this ad, developed by Leo Burnett, is the archive footage they were able to retrieve of well-known places like the American University of Beirut (AUB), the infamous Saint Georges Hotel and Yacht Club, the teleferique, the tramway in Sehet El Burj (that’s now known as DT if you want to get all modernized), and the now demolished Carlton Hotel (which is expected to be transformed to, you guessed it, high-rise, wildly-expensive apartment buildings!)

Though its only an approximately one minute ad, I’m sure it’s impact is going to be long-lasting, especially that it gives the older generations a chance to remember the good old days, and remind us “newbies” of what we’re single-handily destroying.

Enjoy! :D